In the News
Ela Veresiu's research is frequently discussed in the global news media including Huffington Post, The Baffler, Pacific Standard, Fast Company, and Globe and Mail. For media inquiries, please email Ela directly.
Professor Veresiu’s research is frequently discussed in the global media including The Conversation, CBC News, The National Post, and The Globe and Mail. For media inquiries, please contact Sarah Lynn Hayward.
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Other Media
Phys.org: Why do some brands change racist names and logos, but others don’t? Here’s what the research says
Business World: Why do some brands change racist names and logos, but others don’t? Here’s what the research says
Yahoo News: Why do some brands change racist names and logos, but others don’t? Here’s what the research says
YGK News: Why do some brands change racist names and logos, but others don’t? Here’s what the research says
#ZoomerDaily 2022: The #AdvancedStyle Movement Celebrates and Empowers Stylish Older Women
The Globe and Mail 2022: Rising online comics build their brands and their businesses
DM Magazine 2021: New Study Explains How Time Influences Consumer Behaviour
BuiltIn 2021: Where Did Conscious Consumerism Come From?
National Post 2021: Successful health campaigns during COVID-19 need to manage our altered ideas about the future
Neon 2021: Avec le #advancedstyle sur Instagram, les aîné·e·s prouvent qu'il n'y a pas d'âge pour être stylé
News 24 2021: The #advancedstyle movement celebrates and empowers stylish older women
National Post 2021: The #advancedstyle movement celebrates and empowers stylish older women
National Post 2018: Norm Macdonald's mea culpa tour familiar ground for public relations experts
Global News 2017: Online outrage (and disgust) over Tim Horton’s poutine doughnut
Financial Post 2017: Brands face risk of backlash by tweeting about Gord Downie
The Globe and Mail 2017: Message in a Bottle
Maclean's 2017: The thinking behind Lululemon's new global ad campaign
CTV News 2017: Boutique eyewear retailers see potential for growth in Canada
The Globe and Mail 2017: Forty-plusses: Mariah Carey, Jennifer Lopez, Gwen Stefani and renewed life after 40
Huffpost 2017: Zombie Brands: The Science Behind Undead Market Icons
Huffpost 2017: How “Silent Night” Became the World’s Most Popular Christmas Carol
CTV News 2016: Direct sales gigs: How much can you make being your own boss?
Toronto Star 2016: Toronto emerging as a mecca for indie video game stores
CityNews 2015: Starbucks launching order and pay app feature in Toronto Tuesday
Huffpost 2015: How to Design a Sharing Market (Hint: Empathy Matters)
ScienceDaily 2014: An inconvenient truth: Does responsible consumption benefit corporations more than society?
FastCompany 2014: Does responsible consumption benefit corporations more than consumers?