In the News

Ela Veresiu's research is frequently discussed in the global news media including Huffington Post, The Baffler, Pacific Standard, Fast Company, and Globe and Mail. For media inquiries, please email Ela directly.

Professor Veresiu’s research is frequently discussed in the global media including The Conversation, CBC News, The National Post, and The Globe and Mail. For media inquiries, please contact Sarah Lynn Hayward.



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Other Media

Phys.org: Why do some brands change racist names and logos, but others don’t? Here’s what the research says

Business World: Why do some brands change racist names and logos, but others don’t? Here’s what the research says

Yahoo News: Why do some brands change racist names and logos, but others don’t? Here’s what the research says

YGK News: Why do some brands change racist names and logos, but others don’t? Here’s what the research says

#ZoomerDaily 2022: The #AdvancedStyle Movement Celebrates and Empowers Stylish Older Women

The Globe and Mail 2022: Rising online comics build their brands and their businesses

DM Magazine 2021: New Study Explains How Time Influences Consumer Behaviour

BuiltIn 2021: Where Did Conscious Consumerism Come From?

National Post 2021: Successful health campaigns during COVID-19 need to manage our altered ideas about the future

Neon 2021: Avec le #advancedstyle sur Instagram, les aîné·e·s prouvent qu'il n'y a pas d'âge pour être stylé

News 24 2021: The #advancedstyle movement celebrates and empowers stylish older women

National Post 2021: The #advancedstyle movement celebrates and empowers stylish older women

National Post 2018: Norm Macdonald's mea culpa tour familiar ground for public relations experts

Global News 2017: Online outrage (and disgust) over Tim Horton’s poutine doughnut

Financial Post 2017: Brands face risk of backlash by tweeting about Gord Downie

The Globe and Mail 2017: Message in a Bottle

Maclean's 2017: The thinking behind Lululemon's new global ad campaign

CTV News 2017: Boutique eyewear retailers see potential for growth in Canada

The Globe and Mail 2017: Forty-plusses: Mariah Carey, Jennifer Lopez, Gwen Stefani and renewed life after 40

Huffpost 2017: Zombie Brands: The Science Behind Undead Market Icons

Huffpost 2017: How “Silent Night” Became the World’s Most Popular Christmas Carol

CTV News 2016: Direct sales gigs: How much can you make being your own boss?

Toronto Star 2016: Toronto emerging as a mecca for indie video game stores

CityNews 2015: Starbucks launching order and pay app feature in Toronto Tuesday

Huffpost 2015: How to Design a Sharing Market (Hint: Empathy Matters)

ScienceDaily 2014: An inconvenient truth: Does responsible consumption benefit corporations more than society?

FastCompany 2014: Does responsible consumption benefit corporations more than consumers?