Teaching
I bring value to the MBA marketing classroom in at least three different ways. First, I create a vibrant learning community around the principle that business can be an extraordinary vehicle for positive change in society. Second, I focus on how a sustainable system for business and society can be designed. And third, I drive marketing concepts that shape business and policy across a wide variety of industries.
Professor Veresiu brings value to the marketing classroom in at least three different ways. First, she creates a vibrant learning community around the principle that business can be more inclusive of under-represented groups. Second, she focuses on experiential learning to empower her students. Third, she drives marketing concepts that shape more inclusive and diverse business strategies and public policies across a wide variety of industries.
Featured Student Entrepreneurial Ventures
Courses Developed
Veresiu, Ela (2022), “Unlocking Customer Value Through Tech,” 12-week MBA elective course, Schulich School of Business, York University, Canada.
Veresiu, Ela (2021), “Startup Marketing,” 12-week elective developed for the Master of Management (MMgt) Program, Schulich School of Business, York University, Toronto, Canada.
Veresiu, Ela (2019), “Marketing Gendernomics,” 12-week elective course developed, but not yet submitted for approval for the Schulich School of Business, York University, Toronto, Canada.
My designed Marketing Gendernomics course
Student Voices
“I thought Ela was an amazing prof. She is very professional and well-organized and her course was one of the best structured ones I've taken. She was very considerate of students, and had clear expectations and guidelines for assignments. She did a great job adapting the class to the virtual format and was very welcoming, approachable and inclusive.” (Startup Marketing, Schulich MMgt, Summer 2021)
“This is my second time taking a course with Ela and I absolutely love her classes! She is extremely passionate about what she teaches, and always has an enthusiastic attitude that keeps the class engaged, which is hard to do especially online. She is also great at answering questions and providing clarification outside of class time, along with providing feedback on improvement. She also uses relevant real world examples in class to further emphasize course concepts and overall makes students excited about what a career in marketing can bring.” (Digital Marketing, Schulich BBA, Fall 2020)
“Ela Veresiu is an extremely enthusiastic professor. She is knowledgeable and well prepared which makes the class a pleasure to be in.” (Social Media for Marketing and Management, Schulich MBA, Fall 2019)
“Ela Veresiu is one of the best professors Schulich has. She was kind, well-prepared and always open to questions and explaining points deeper than the course objectives required. This was appreciated.” (Marketing Management, Schulich MBA, Fall 2018)
"Ela is the best professor ever!! She is the sweetest prof I ever had! She responds to emails in lightning speed. She can relate to all of us which no other prof can do. She's a kid at heart, and she was able to create an amazing class-room environment where everyone can be themselves. The class discussions were always engaging. Her passion for the subject was very evident." (Social Media for Marketing and Management, Schulich BBA, Fall 2017)
"Ela Veresiu is superbly knowledgeable and very passionate about the topics that are covered in this class. I wish we had more professors like her teaching at Schuilch." (Customer Experience Design, Schulich MBA, Fall 2016)
“Ela is a phenomenal instructor. By far, one of the best since starting university. She made the course relevant, interesting and relatable to today with a touch of history.” (Gender in Management, YorkU Undergrad, Winter 2015)
Infinite is a digital marketing agency based in Toronto. Our mission is to leverage digital channels to help transform businesses both big and small. Founder, Jodh Toor, learned the world of social media marketing through Professor Ela’s class and utilized the knowledge to generate industry-leading results for his agency's clients. Without Professor Ela’s help, Infinite would not be possible!